Instagram templates are a great way to speed up your blog’s social media creatives. When you create templates for your creative work, you can speed up the marketing process. This lets you take your blog work to social media subscribers faster. Instagram supports three kinds of media for individual bloggers. Bloggers/ article writers/ blog agencies often times spend time and resources to set up templates in each of these categories.

• Images
  • Square – 1:1 Images with 1080 * 1080 resolution
  • Vertical – 4:5 Images with 1080 * 1350 resolution
  • Landscape – 1.91:1 with 1080*566 resolution
• Videos
  • In feed – 080 x 1080, 1080 x 608, or 1080 x 1350. The recommended aspect ratio for in-feed videos is between 1.911 and 4:5. 
• Stories
  • 1080 pixels wide by 1920 pixels tall

By leveraging templates to create Instagram content for your blog, you can boost your content productivity. In this blog post, we are going to talk about:

• how you can leverage Instagram templates for Images and stories to boost engagement.
• How various blogs out there are leveraging templates to their advantage
• Which tools out there you can take advantage of automating the content creation with the templates
• Where you can start your journey of leveraging templates in your blogging journey

Instagram templates – What they are?

Instagram templates are graphic formats that you can use to create your content with out re-working on your brand settings. Take a look at how NowThis styles their posts on Instagram:

NowThis includes a title with every first letter in the word capitalized, their logo, image copyright information. They also use two color combinations (brand colors) in the headline. They use a line shape to decorate the headline (again a brand color).

Instagram templates – What they include?

NowThis created a template with just four categories of data points – Headline, Logo, Copyright information and a shape. Nonetheless a blogger can decide to create a template with many options at their disposal. Here is a list of categories of attributes you can consider to create your Instagram template:

• Font settings for Heading, Description including typography settings:
  • Size
  • Appearance
  • Decoration
• Brand logo
• Gradient layover
• Text Background colors
• Image Background settings
• Copyright information placement
• Shapes & Decorations – Placements

When used, how templates help?

Instagram images are great for branding, engagement, marketing, drive inspiration, and build communities. With carefully crafted images, you can reinforce your brand and purpose among your subscribers. As an example, take a look at how BuzzFeed manages their Instagram feed:

BuzzFeed leverages their templated posts to reinforce their brand. Their motto is get the full story. To reinforce this, BuzzFeed includes a headline in their image posts on Instagram. One fundamental way to bring quality to your social media account is by maintaining consistency. Make sure your blog and your Instagram page are aligned. Keeping your content uniform across platforms ensures a cohesive brand experience.

How various blogs out there are leveraging templates to their advantage?

Many brands take advantage of templates to show how varying their content is. Some websites/ blogs use them to distinguish their content by category. They also reinforce their brand with colors/ logo. Additionally, templates are used to grab attention from subscribers towards a particular category content.

Template – to reinforce the brand – G/O Media

Go Media owns both Kotaku and Quartz websites/ blogs. They leverage templates to distinguish the individual brands on the social media. The templates vary between brand colors, fonts. Nonetheless, both the blogs include a well written headline in their media post to draw attention.

A template by category – India Times

Indiatimes leverage social media templates to show varying categories of articles they publish. Nonetheless, they keep consistency among brand colors and with inclusion of headline in every post.

Another media overlay – A powerful template strategy

NowThis overlays extra media on their social media posts. The inclusion of interesting tweets boosts user engagement by multiple folds.

A template based on what they want to focus on?

Vox.com is another great example to learn from on how to leverage Instagram templates to demand attention. They use Balto font consistently across all their posts, include their vivid logo to reinforce brand. They also use vibrant background colors to appeal to their audience.

abcnews – uses Instagram Templates to grab attention to their breaking news

abcnews strictly follows a consistency on their postings on social media. When they want to break a news, they use a tailored template. Overtime, abcnews subscribers know how abcnews breaks a news and know where to look for in a crowded feed.

Tools that support Instagram templates

Canva, Adobe express, socialDapr support creation of Instagram templates. According to Canva:

Make Instagram posts for various intents with free, ready-made Canva templates that you can personalize for your brand and business. Find layouts for a single post to check in with your loyal followers, or design a carousel displaying new ways to enjoy your products.

And with Adobe Express, if you have an idea in mind, you can begin from scratch or choose from our wide array of Instagram post templates to fast-track the design process..

Both Canva and Adobe Express support social media post templates. But, they are not created to simplify a blogger’s life. With both the tools, you still need to import your article art work, text assets like headline, description. Then you can work on your creative. Every post starts from a scratch template. You can save your brand preferences like fonts, colors etc on both the platforms. Nonetheless, you need to apply them manually with every post.

This is where socialDapr shines. socialDapr is created with small time blogger in mind. When you register your website or blog in the application, you can create your social media posts. This can be done with a click of a button. You can create a template for each of your posts categories. A template for image posts (with 1:1 aspect ratio), one for stories and another one for portrait sized images.

socialDapr supports Instagram templates and lets bloggers create a template that includes

• Title
• Description
• Customized font and typography, font size, style
• Logo
• Shapes to decorate your social media post.

Conclusion

Instagram templates streamline social media content creation for bloggers, enhancing marketing efficiency and engagement. They help create a consistent brand presence through custom designs for images and videos. Notable brands use templates to reinforce identity and attract attention. Tools like socialDapr simplify this process, enabling quick template creation for productivity.